300 FRONT STREET

We collaborated on the urban landscape surrounding a new condominium tower in the monumental centre of Toronto, located at the foot of the CN tower and Rogers Centre (formerly known as the SkyDome) and in the midst of the city’s burgeoning International Film Festival district. To give the building a signature presence, we inscribed its address – 300 – directly into the design. The roadways and sidewalks of the site make up the digits, clearly visible from the high vantage points in the nearby surroundings.

Like the logo on a Fendi purse, the site-integrated icon is woven through with an intricate network of paving. A picturesquely layered crisscross of paths, luxuriant vegetation, and a sprinkling of street trees evoke the atmosphere of a park on the scale of a garden and undermine the formal order of city codes and regulations. Accessible to condominium owners and neighbourhood residents alike, the park serves as a link between private and public zones in the metropolis.

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